What if the event already publishes speaker (or exhibitor or sponsor) contact info?
That's a good start. Many meeting managers don't do that. But that's not a leads program. It's neither organized nor managed. This is SpeakerLeads.net's business. We're focused on REAL service to speakers and events. And that means maximized, valuable, useful leads.
- Point of decision. With SpeakerLeads.net when an attendee hears the speaker or sees an exhibitor she just sends a simple text to register. She doesn't have to wait until she goes back to the office during which time she can easily forget or get sidetracked. The result is up to 10 times better response rates.
- Phone. SpeakerLeads.net automatically captures the phone number (and along with it the metro area, state, and country). Plus our system responds not just through email, but also through text and voice mail. A Facebook friend or Twitter follower is nice. But you need hundreds of thousands for them to be meaningful. An individual email address is 100 times more valuable. A phone number is 100 times again more valuable than an email. Looking at it another way, a tiny fraction of 1% of Twitter followers see an individual tweet. Just 17% of business users read a given email. But 96% or people read a text message or listen to a voice mail.
- Usability. Individual emails aren't much better than business cards. If you get one or two you can copy and paste or type the data. But what do you do when you get 10 or 100 leads? That's quite a burden to manually enter. Plus it leads to a high error rate when the card is hard to read or you mistype info. In comparison our marketing campaign generates a leads file that you can simply import to your email or CRM service in a few clicks with no errors.