Event Marketing
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Market year-round
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Events are cyclical. But they don't have to be boom or bust.
As we write over at Revenue Typhoon, Sales Storms are engineered, not a random act of nature. Building your events business is a process. Your big event is only the end of the process Sure, sending out a few email and print blasts will bag some attendees. But it doesn't engage your audience, strengthen your relationship with recipients, nor position you for future events and programs. Don't wait until the end to start marketing. Instead reach out to build and nurture your audience and partners throughout the year. |
Marketing benefits and programs
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Generate more sponsor and exhibitor sales
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EventLeads.net creates significant value for your sponsors and exhibitors who get real leads. We work with you to build that into your business model and sponsor and exhibitor packages, whether you want to charge more by service or transaction, share revenues, and/or add the lead service at no additional cost.
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Capture leads
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Most events reach tens or even hundreds of thousands of readers through outbound marketing and partners. Only a tiny percentage actually register for your event. What happens to the other 99.99%?
Don't lose them! They may not be able to come to your upcoming event. But they may for future ones, as well as participate in other revenue and service opportunities. You've already touched them. Incent them to sign up to enter a sweepstakes, receive valuable content, or other promotion. Build your list and leverage partners to create excitement, generate interest, deliver results to sponsors, and attract leads and sponsors. Your event partners typically are very receptive to provide content and extend their own reach to a wider audience before the show. EventLeads.net specializes in pre-event campaigns and promotions. |
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Increase attendees and revenue
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High profile speakers are booked specifically to draw attendees. So let them to their job! Don't wait until the day of the event. Use your speakers in your marketing to help you capture leads and convert them to paying attendees. Our platform is multichannel. Revenue Typhoon marketing campaigns include not just email, but also text messaging and voicemail for a direct personal touch. Imagine what happens when a celebrity or CEO calls a prospect to personally invite them to the event or share a few tips. The result is more attendees and more sales for your bottom line.
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Full event business marketing
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The Revenue Typhoon marketing system builds on EventLeads.net to provide a full range of services that maximize and automate each step in the marketing and sales funnel. It's Selling Without the Salesman (or woman). It makes you an instant expert ... attracts prospects ... generates leads ... converts leads to sales ... and retains customers.
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Sponsor, exhibitor, and speaker services and marketing
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EventLeads.net isn't just for your attendees. The Revenue Typhoon marketing system can be used as well to attract, register, market, sell, reach, service, and retain your sponsors, exhibitors, and speaker.
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We Drive Leads.
Contact us to get started now.
